5 important things for e-commerce marketing
I have started my own e-commerce platform in 2015 and then sold the products on Big platforms like Amazon and Flipkart. Then I have worked with many companies as a freelancer in Facebook Ads & Google ads even with e-commerce companies, I observe things very deeply and found 5 important things of e-commerce that every company should do.
1.) Make a Brand – People relate themselves with mission and vision. Make a core value of your business what do you want to do. With excellent reviews, 31% of consumers are likely to spend 31% more on products and services from businesses, on the other side negative reviews can take away 22% of customers.
2.) SEO – Search Engine Optimization is one of the most important elements in the marketing of the e-commerce industry. Many of the marketers don’t consider it as it is a long term process. But believe me, you’ll be a love it once it’ll start providing its result.
3.) Quality Images or Video of Product – in the initial time of businesses don’t take this section seriously but this is one of the most crucial things you have to think about. Studies show that people remember 80% of what they see and 20% of what they read.
4.) Email Marketing – Email Marketing is the treasure of the business. You can drive an interesting prospect to a shopper and from a shopper to a regular shopper.
5.) Use User-Generated Content (UGC) – In the past days, User-Generated content becomes one of the most sales-driven content. In a study around 100% like the recommendations.
I have seen many business shutdowns including me even if they are perfect in few skills out of these 5.
What do you think about these do let me know in the comment section?